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Samantha Gash 3a

Posted by Samantha Gash on 3 March 2015

Ahhh fundraising… So many people cringe when they hear that word as if they are trying to sell a car that is faulty. Fundraising can be challenging but it is also a beautiful expression of what you are passionate about and reflects your wonderful intentions in trying to make an impact – however small or large that may be.

Over the past couple of years I have stepped outside of my comfort zone several times and tried to become comfortable with this thing called fundraising, which is ‘the process of gathering voluntary contributions of money or other resources, by requesting donations from individuals, business, etc.’

The core purpose behind the Mother’s Day Classic is to help fund Australia’s best research into the prevention and cure of breast cancer. A very worthwhile cause with one in eight woman and one in 688 men developing breast cancer in their lifetime and being Australia’s third most common cancer.

From little experience and lots of trial and error, I have used my running as a vehicle to raise funds to

(i) support Turia Pitt and Kate Sanderson who were caught in a horrific bushfire in a 100km race in the Kimberly region;

(ii) fund a program supporting the early learning and family support needs of 320 refugee and newly-arrived migrant families living in the high-rise housing estates in Fitzroy, Collingwood and North Richmond and

(iii) fund an initiative to support young women in South Africa receive greater access to feminine hygiene products.

Not all of my fundraising strategies have yielded the result I wanted but I have learnt you can’t get deflated. Simply try another approach, be creative and try to engage with your audience that shows them how much you care about why you are fundraising.

Here are some of my tips that might help you along the way: 

1.  Events are a great way to raise money:

E.g. put on a movie night at your home or a community-based space (where there is little to low cost). Charge a ticketed price to watch the movie and that can be made as a donation.

2.  Morning tea bake-off

Get a group of colleagues to make some treats for morning tea and have a gold coin donation per treat eaten. 

3.  Raffle 

It is amazing what goodies you can get donated when you simply ask. Put a call out on facebook that you are looking for items to raffle off for charity. Pop into your local coffee shop, restaurant or store and tell them what you are doing. Great raffle prices are $5 a ticket or 5 for $20.

4.  Workplace and matched giving

See if your workplace does a match-giving program.

5.  Just ask

Whilst it is great to put on all of the above initiatives to raise funds don’t be afraid to just ask for a donation. They are tax deductible and what is the worst that can happen – they say no!!

Lets move from being uncomfortable when asking for support and feel proud that we are taking action.

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