MDC

Event Date: Sunday 14 May 2017

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PINK POWER PAYS OFF: MOTHER'S DAY CLASSIC SMASHES $30 MILLION MILESTONE

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Posted by Mother's Day Classic on 7 October 2016

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October 6 2016 - Women in Super Mother's Day Classic kick-started Breast Cancer Awareness Month with a donation of $3 million to the National Breast Cancer Foundation (NBCF) to fund key breast cancer research projects taking the total funds raised from the event to a staggering $30.4 million.

The $3 million was raised by more than 107,000 Australians who took part in the 2016 event.

Mother’s Day Classic has grown from a few thousand people in two capital cities, to Australia's biggest breast cancer event that takes place in 96 locations - from tiny towns to every capital city, around Australia.

Mother’s Day Classic National Chair Louise Davidson said the event was increasingly popular with families as a fun, healthy way to start Mother's Day - for so many it has become an important part of their Mother's Day tradition.

"Some people are there for fun or for fitness, others for intensely personal reasons - all of us who take part are working towards achieving our goal of making breast cancer history," Ms Davidson said.

"We are so grateful to every person or organisation who participated, volunteered, fundraised, sponsored and donated to Mother’s Day Classic.

"The important NBCF projects that will be funded will have a lasting impact on breast cancer for this generation and generations to come.”

NBCF Chief Executive Officer Dr Sarah Hosking thanked Women in Super and Mother’s Day Classic and said that the funds raised have advanced life-changing breast cancer research which has made a significant impact on the prevention and treatment of breast cancer in Australia.

“Every day in 2016, 44 Australian women are expected to be diagnosed with breast cancer and eight women die from the disease, leaving countless families devastated[i]. The only way to solve this is through targeted and robust research,” said Dr Hosking.

“If you have supported Mother's Day Classic, you have raised funds for vital research which has increased our understanding about how breast cancer is diagnosed, managed and treated so that all Australians with the disease will live longer and better lives, ultimately preventing deaths. At NBCF, our vision is to work towards having zero deaths from breast cancer by 2030. We’ve made great progress but the job’s not yet done.”

 Ms Davidson urged supporters to start thinking ahead for Sunday 14 May 2017 which will see the event celebrate its 20th anniversary.

"Cancer touches the lives of so many Australians, so we need to continue our efforts until we reach survival rates of 100 percent - until breast cancer is no longer a concern for our daughters.” 

Organised by: Women in Super (WIS) is a national organisation of women working with and for not-for-profit superannuation funds. WIS cares about the health of women as well as their financial wellbeing and in 1998 established the Mother’s Day Classic, an event which has become the single largest donor to the NBCF.

Major sponsor:  Industry super fund-owned bank ME has proudly supported the MDC for more than a decade and provides additional NBCF fundraising support by selling the official MDC bandana. The event is also well supported by ME employees and their families.

NBCF: is the leading community-funded organisation in Australia raising money for research into the prevention and cure of breast cancer. Since NBCF was established in 1994, more than $105 million has been awarded to fund more than 370 research projects to improve the health and wellbeing of those affected by breast cancer. www.nbcf.org.au


[i] Australian Institute of Health and Welfare & Cancer Australia 2012. Breast Cancer in Australia: an overview. Cancer series no. 71. Cat no. CAN 67. Canberra: AIHW

 

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