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It's pink, it's fun, it's helping make breast cancer history: register now for Australia's largest Mother's Day event

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Posted by Mother's Day Classic on 22 December 2014


December 2014

Women in Super Mother's Day Classic (Sunday May 10, 2015)

The Mother's Day Classic fun run/walk has become a calendar must-do for thousands of families, friends and community groups, who revel in a festive event that supports a serious cause - funding research into breast cancer, Australia's most common female cancer.

Registrations are open now, to take part in a national event that last year involved 130,000 Australians in 98 locations, including 87 regional towns and every capital city.

Mother's Day Classic National Chair, Louise Davidson, said people participate for different reasons: some to honour loved ones lost to breast cancer, others to mark their survival - and a growing number who enjoy the event's family atmosphere and participate to reach their own health and fitness goals.

"It doesn't matter how you walk or run, or even how fast, it just matters why," Ms Davidson said.

Ms Davidson said while anyone attending a Mother's Day Classic will see festive dress-ups and an abundance of pink, this doesn't change the serious undertone of why the event exists in the first place.

"For every pink wig and tutu out on the course, there will be participants wearing tribute cards to honour loved ones living with breast cancer and remember those lost to the disease. We try to make Mother's Day Classic a fun and memorable day out, but we never lose sight of our purpose," Ms Davidson said.

Since it began in 1998, Mother's Day Classic has contributed $24.3 million to the National Breast Cancer Foundation's research program. In that time breast cancer 5 year survival rates have increased to nearly 90%.

"Money raised supports research into new treatments, diagnostic techniques and of course the end goal of finding a cure. The more we raise, the faster a cure can be found," she said.

Ms Davidson is the Victorian 2015 Australian of the Year (Local Hero), for her role in co-founding the Mother's Day Classic after she lost her mother to breast cancer.

Bring the family, set a fitness goal

Ms Davidson said while many of the people who participate in the Mother's Day Classic have a personal connection to breast cancer, each year it attracts more and more family groups who find it a fun and meaningful way to start Mother's Day.

To acknowledge this, the 2015 Mother's Day Classic provides discounted family tickets nationally and is planning more family activities and entertainment at the large events.

"Each year we see growing numbers of fitness groups, and groups of friends, who are using the event to motivate themselves and their friends to achieve health and fitness goals," Ms Davidson said.

"We think that's fantastic and we'd encourage everyone to set a fitness goal, gather your friends and register for Mother's Day Classic 2015."

"I look at the thousands of people who participate each year and if I could use three words to describe a common thread, I'd say 'determination, motivation and inspiration'," Ms Davidson said.

"They are determined to make a difference, motivated to meet their own health and fitness goals and inspired by the amazing participants they see who have been touched by breast cancer."


  • Mother's Day Classic has taken place every Mother’s Day for the past 18 years, with Australians walking or running to raise money to fund National Breast Cancer Foundation research and honour those who have faced the disease.
  • Breast cancer is the most commonly diagnosed cancer in Australian women (1% of breast cancer is in men).
  • One in eight Australian women will develop breast cancer in their lifetime.
  • In 2014, 15,270 women are predicted to be diagnosed with breast cancer in Australia. This equates to 40 women being diagnosed each day.
  • On average, seven women die from breast cancer every day in Australia. Finding breast cancer early increases the chance of surviving the disease.

To register, fundraise or volunteer go to

Media contact:
Kathryn Britt
National Media Manager
0414 661 616

We can provide: * photographs * interviews * celebrity and survivor profiles

Organised by: Women in Super (WIS) is a national organisation of women working with and for not-for-profit superannuation funds. WIS cares about the health of women as well as their financial wellbeing and in 1998 established the Mother’s Day Classic, an event which has become the single largest donor to the NBCF.

Major sponsor: ME Bank has proudly supported the Mother’s Day Classic since 2005. ME Bank also supports the NBCF through its EveryDay Transaction Account with PINK Debit MasterCard. For every purchase a customer makes using their Pink Card, ME Bank donates 1 cent to support breast cancer research projects.
NBCF: is the leading community-funded organisation in Australia raising money for research into the prevention and cure of breast cancer. Since NBCF was established in 1994, more than $105 million has been awarded to fund more than 370 research projects to improve the health and wellbeing of those affected by breast cancer. For more information, visit

Download a copy of the media release here.

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