Event Date: Sunday 14 May 2017

8 months 12 days remaining


Media release

Posted by Mother's Day Classic on 24 January 2017

Australia’s largest and most successful breast cancer research fundraiser, the annual Women in Super Mother’s Day Classic (MDC), celebrates 20 years this year.

More than 105,000 Australians in more than 100 locations will join together on Sunday May 14 for thebreast cancer research walk and run, taking part in an entertaining day that offers people of all ages the chance to participate in a non-competitive, inspiring and fun walk/run that raises vital funds for breast cancer research.

Over the last 20 years the MDC has raised in excess of 30 million dollars for breast cancer research, more than 1.1 million people have walked and run more than 6.5 million kilometres, that’s from here to the moon and back again eight times.

Here are a few more quirky facts about the event:

  • In 1998 the first event attracted 2500 people, by 2014 that number had hit 135,000.
  • The 2016 event attracted 108,000, who walked and ran in 97 locations.
  • Oldest competitors in 2016 - A 96-year- old lady named Jean from Sydney
  • Most common girls name was Sarah – 695 times
  • Most common boys name was David – 440 times
  • Most remote MDC location - in Australia, Weipa, QLD with 75 participants
  • Most eye-catching team name - a toss-up between ‘BIG or small, Let’s save them all’ and ‘For tits and giggles’
  • Craziest costume – the pink Storm Trooper in Brisbane was back! Plus a man in Melbourne not only dyed his hair pink, but also his beard!
  • Largest amount raised by a single fundraiser in 2016 - $20,124
  • Most amount of donations on a single fundraising page – 120 on Suzanne Holden’s fundraising page.
  • Largest team – David Jones team, with 555 participants in 2016
  • Number of safety pins used since 1998 - more than 5 million!
  • Smallest event of 2016 – Hay, NSW with 17 participants
  • 2016 saw 4,131 MDC team captains recruit others to participate with them
  • In 2016, MDC participants walk or ran a combined 473,772km on Mother’s Day.
  • Since inception, participants have walk nearly 6.5 million kilometres.

The Mother’s Day Classic will be held in more than 100 locations, from capital cities to remote towns, all around Australia. Registrations are OPEN NOW at

Ways you can help:

Organised by: Women in Super (WIS) is a national member organisation consisting of women working in the superannuation and related financial services industries. WIS cares about the health of women as well as their financial wellbeing and in 1998 established the Mother’s Day Classic, an event which has become the single largest donor to the NBCF.

Major sponsor: 

ME is a different kind of bank. They believe every Australian should be able live the best life they can, which is why they’ve been the major sponsor of the Mother’s Day Classic for over a decade. Check out the bank that’s joined the fight against breast cancer at

NBCF: The National Breast Cancer Foundation (NBCF) is the only national body that funds life-changing breast cancer research with money raised entirely by the Australian public. NBCF research has helped develop better therapies, greater understanding of possible ways to stop the spread of breast cancer to other areas, and improved quality of life for patients and their families. Since its establishment in 1994, NBCF has awarded more than $140 million to around 470 Australian-based research projects to improve the health and well-being of those affected by breast cancer.

For images, interviews, survivor and celebrity profiles, contact:

Follow us on Twitter and Instagram: @MDC_walk_run I Connect on Facebook and LinkedIn: Mother's Day Classic

Share this