Event Date: Sunday 14 May 2017
8 months 12 days remaining
Mark Sunday 8 May on your calendar – and register now for the Women in Super Mother’s Day Classic, the fun way for family and friends to kickstart a “feelgood” Mother’s Day.
What started in 1998 as a way to honour those affected by breast cancer and to support research into the disease has grown into Australia’s largest breast cancer fundraiser involving more than 130,000 participants around the nation, raising money for the National Breast Cancer Foundation.
Increasingly, the colourful event has become a way for groups of families and friends to participate in a healthy, fun activity to kick off their Mother’s Day.
According to Mother’s Day Classic CEO Sharon Morris, the event is no average fun run.
“It is a powerful day for families and friends to support breast cancer survivors and those who have lost loved ones to the disease,” Ms Morris said.
“Mother’s Day Classic is not about breaking speed records. Our focus is on participation, whether you walk, run or volunteer. Many people have fun dressing up: you’ll see everything from pink pirates to teams in tutus.
“It is also about fundraising, and this year we have set a new target to provide $4 million for the National Breast Cancer Foundation to fund life-changing breast cancer research.”
The Mother’s Day Classic will be held in more than 100 locations, from capital cities to remote towns, all around Australia. Registrations are OPEN NOW.
For 2016, Australia’s biggest national Mother’s Day event is setting participants a special challenge.
“The more we raise, the faster a cure can be found – this year if every participant raises just $50, we’ll reach our target of $4 million to fund research,” Ms Morris said.
“Our support helps the National Breast Cancer Foundation (NBCF) with the ultimate goal of no more deaths from breast cancer. NBCF funds life-changing research including better diagnosis and treatment options and improved quality of life after treatment.
“Mother’s Day Classic participants can be confident that 100 percent of fundraising from the event goes straight to NBCF – there’s not many charity events that can say that.”
Overall, the Mother’s Day Classic community has raised $27.4 million and funded more than 30 projects, making us the largest fundraiser for breast cancer research in Australia.
“NBCF projects have been internationally recognised for their impact on health outcomes and quality of life for women with breast cancer. This research has outcomes which can be applied to all cancers, not just breast cancer,” Ms Morris said.
Two projects currently funded by Mother’s Day Classic are:
Ms Morris encouraged Australians of all ages to get involved, have fun and help a great cause.
“You don’t have to be super-fit! More than half our participants walk with family and friends. Why not put a team together, or start a Mother’s Day Classic in your town if there’s not one there already?” she said.
“With family discounts and family-friendly activities on the day, Mother’s Day Classic is a great way to start a special day of celebration with your whole family.
“And this year, we’ll raise $4 million for breast cancer research.”
Organised by: Women in Super (WIS) is a national organisation of women working with and for not-for-profit superannuation funds. WIS cares about the health of women as well as their financial wellbeing and in 1998 established the Mother’s Day Classic, an event which has become the single largest donor to the NBCF.
Major sponsor: Industry super fund-owned bank ME has proudly supported the MDC for more than a decade and provides additional NBCF fundraising support by selling the official MDC bandana. The event is also well supported by ME employees and their families.
NBCF: is the leading community-funded organisation in Australia raising money for research into the prevention and cure of breast cancer. Since NBCF was established in 1994, more than $105 million has been awarded to fund more than 370 research projects to improve the health and wellbeing of those affected by breast cancer. www.nbcf.org.au
For colourful photos, interviews and survivor and celebrity profiles, contact:
Kathryn Britt, National Media Manager
0414 661 616 | email@example.com
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