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Women fear breast cancer but aren't taking steps that could decrease risks

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Posted by Mother's Day Classic on 9 February 2015

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Monday February 9, 2015

As Mother's Day Classic registration opens, a survey shows women need to step it up with exercise.

For immediate release - 12 noon - MELBOURNE - Almost 70% of women are worried about breast cancer but fewer than half perform monthly breast checks and get the recommended amount of daily exercise.

The results of a survey of 532 women from around Australia were released at today's official launch of the Women in Super Mother's Day Classic, in front of Melbourne's Town Hall.

The Right Honourable Lord Mayor Robert Doyle, in bright pink tie and socks, was joined by a colourful collection of Mother's Day Classic supporters in pink fancy dress, running in slow motion to Chariots of Fire, to launch the 2015 event and let people know registrations are now open.

Mother's Day Classic CEO Sharon Morris said international longitudinal studies show that physical activity can reduce the risk of breast cancer (and many other diseases). However a survey by Mother's Day Classic found that many women are struggling to get regular exercise.

"Our survey of Australian women tells us that more than half - 56% - do not get the recommended 30 minutes of moderate exercise daily. We also found that more than 60% don't perform monthly breast checks," Ms Morris said.

"However, it was pleasing to see that 85% are aware of what changes to look for when examining their breasts, and three in four had been for a clinical examination, ultrasound or mammogram in the past two years.

"The Mother’s Day Classic fun run/walk is a great event to set as a fitness goal – with achievable distances and a fun and festive spirit it is a great way to get regular training started.”

Lord Mayor Robert Doyle said the City of Melbourne has been a long-time supporter of the event.

"It's a wonderful event that brings the community together for a purpose, attracting 40,000 participants to The Tan each Mother's Day. This makes the Melbourne event the largest Mother's Day Classic in Australia and Victoria’s largest fun run," he said.

Mother's Day Classic is an entertaining and family-friendly event that offers people of all ages the chance to participate in a non-competitive, inspiring and fun walk/run that raises vital funds for breast cancer research.

It will be held in around 100 Australian locations including every capital city and many regional areas - get your family, friends and fitness colleagues together for a fun and meaningful way to start Mother's Day.

For the past 18 years proceeds have supported National Breast Cancer Foundation research projects seeking better detection and prevention methods, treatment options and ways to improve the quality of life for the growing number of survivors. Through research, including $24.3 million funded by Mother's Day Classic since the event began in 1998, the 5 year survival rate for breast cancer patients has grown to 89%.

Breast cancer is the most commonly diagnosed cancer in Australian women (1% of breast cancer is in men), with about 40 new diagnoses each day.

To register or for more information go to www.mothersdayclassic.com.au

For information contact:
Amy Dry, Mother’s Day Classic Vic PR Rep: 0432 615 530 / adry@australiansuper.com

Organised by: Women in Super is a national organisation of women working with and for not-for-profit superannuation funds. In 1998 Women in Super established the Mother’s Day Classic, an event which has become the single largest donor to the NBCF.


Download a copy of the media release here.

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