Event Date: Sunday 14 May 2017

8 months 12 days remaining

Sponsorship opportunities

Sponsorship for 2018.

Mother’s Day Classic offers organisations the opportunity to associate their brand to Australia’s largest breast cancer fundraising walk/run event through sponsorship.

Depending on the location and size of your company, you may want to be involved with the Mother’s Day Classic nationwide or you may prefer to be state specific - there are many ways that your organisation can support this vital cause and get involved in this high profile community event.

Prior to the event, your brand will be enhanced through the many marketing, website and public relations opportunities, and on the day of the event, branding and announcements will reinforce your message to more than 135,000 participants. There are also many other ways to enhance brand presence at the event including fielding corporate teams and letting us organise a corporate marquee.

Alignment to this major event can maximise your organisation’s brand exposure while building commitment to your customers, employees, shareholders, communities and breast cancer research.

Sponsorship opportunities

National partnerships

  • Branding opportunities on various items of marketing materials, direct marketing via MDC enewsletter inclusion and on-the-day promotional opportunities.

Product sampling / brand activation on site 

  • Sample products to MDC participants – national or event specific. Perfect for product launches.

Digital marketing and social media sponsorship

  • Direct marketing via MDC enewsletter inclusion and social media posts.

In-kind - services and suppliers

  • Provide pro-bono services or donate in-kind goods.

Trophies and prizes

  • Branding and on the day presentation of category trophies.

Sponsorship of event properties such as:

  • BBQ
  • Baby change marquee
  • Cloak room / gear marquee
  • Kid’s Zone/Children’s entertainment - jumping castles, fairy floss stand or face painting
  • Event infrastructure; portables toilets, fencing etc
  • Drink stations
  • Finish line stage
  • Pre-event and on the day branding of specific event properties – national or event specific.

Staff engagement

  • Engage staff and increase morale with participation and/or volunteer teams. Also inspire staff with senior executives participating in high profile fundraising challenges.

Tailored to your branding needs

  • Happy to chat through your branding needs and priorities and create a tailored sponsorship proposal.

Read further for case studies & testimonials from current sponsors


For all information on 2018 MDC campaign sponsorship please contact:
Kylie Allan
Partnerships Manager, Women in Super Mother's Day Classic

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