MDC

Event Date: Sunday 14 May 2017

8 months 12 days remaining

Event history

The Mother's Day Classic walk or run for breast cancer research was established in 1998 - it started from modest beginnings as a walk in the park and has grown into a major national community event.

The founding organisers are Mavis Robertson, Former National Chair of Women in Super and Louise Davidson, National Chair, Mother’s Day Classic. 

The idea for the Mother’s Day Classic came from Mavis Robertson when she saw a similar event overseas. She came back from her trip and spoke to Women in Super about organising an event in Australia.

Three years earlier, Louise Davidson had lost her mother to breast cancer at the age of 52. Louise had cared and supported her mother through her two-year battle with breast cancer. So when Mavis spoke about the event and raising money for breast cancer research, Louise knew that Women in Super could take the idea and make it a reality.

With no experience but lots of enthusiasm and dedication, a Women in Super volunteer committee was established in Melbourne and Sydney and the first event was held in both cities in 1998.

The Mother’s Day Classic ran in Melbourne and Sydney for six years before other capital cities started to join in. Then Women in Super volunteers established Mother’s Day Classic committees with volunteers from the superannuation industry helping to drive participation, sponsorship and promotion in each city. The committees also work with event management companies in the 11 cities across Australia.

From the inaugural events in Melbourne and Sydney which attracted approximately 3,200 people the event has now become an integral part of Mother’s Day morning for more than 135,000 Australians who enjoy getting up early to walk or run and raise money for breast cancer research.

In 2016, more than 107,000 Australians who took part in the event raised $3 million for the National Breast Cancer Foundation (NBCF). This takes the total raised since 1998 to $30.4 million.

Mother's Day Classic milestones

1998 The first Mother's Day Classic with 3,000 participants in Melbourne and Sydney.                                      
2001 Reached 10,000 participants in only two cities.
2004-2006 Brisbane, Adelaide & Hobart join the Mother's Day Classic and Australia wide participation grows to 30,000.
2007

Ten year anniversary of the Mother's Day Classic.

Mother’s Day Classic introduces events in Western Sydney, Canberra and Perth.

For the first time, local towns organise regional events. 50,000 people around Australia walked or ran for breast cancer research.

Mother’s Day Classic raises over $800,000 for the National Breast Cancer Foundation research programs.

 2009 Her Excellency Ms Quentin Bryce AC Governor - General of the Commonwealth of Australia becomes Patron of the Mother's Day Classic.

 

First Gold Coast event is held.

 

Mother’s Day Classic has record fundraising year, raising more than $1.3 million for the National Breast Cancer Foundation research programs.
 2010 100,000 participants walked or ran in ten cities and 23 regional locations raising $2.1 million for breast cancer research.
 2012 MDC celebrates its 15th anniversary.

 

Mother's Day Classic becomes a truly national event with Darwin coming on board and 42 towns hosting a regional event.

 

A record $4 million is raised.

 

63 regional towns host an event, bringing a total of 74 events across Australia.

 2014

A total of 99 MDC events are held including first two international MDC events at military bases in Afghanistan and UAE.


$4.5 million is raised taking the total donated to breast cancer research to $24.3 million.

 2015

A record 105 MDC events held across Australia in every state and territory.

 

$3.1 million raised taking the total donated to breast cancer research to $27.4 million.

2016

$3 million raised taking the total donated to breast cancer research to $30.4 million.

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