More than 100,000 participants taking part on Mother's Day.
Become a partner of the Mother's Day Classic
Partnering with the Mother’s Day Classic offers you the opportunity to associate your brand with Australia’s largest breast cancer fundraising walk/run event. It’s an opportunity to engage with consumers, drive sales and to promote positive brand recognition.
In a time when the world values Corporate Social Responsibility like never before, what better event to associate with than one that saves lives, promotes health and fitness and attracts more than 100,000 participants. The Mother’s Day Classic has for 21 year’s been raising money for breast cancer research, and in the process has become synonymous with Mother’s Day.
Prior to the event, your brand will be exposed to our marketing database of over 400,000 deeply engaged people. You will also feature on our website, potentially be part of the many public relations opportunities and receive exposure through our social media channels. On the day of the event, branding and announcements will reinforce your message to the MDC participants, and your connection to an organisation that is literally helping to save lives.
Alignment to this major event can maximise your organisation’s brand exposure while building commitment to your customers, employees, shareholders, communities and breast cancer research.
True national footprint with over 90 events on Mother’s Day all over Australia.
Digital engagement of over 8 million during each yearly campaign.
Branding opportunities on various items of marketing materials, direct marketing via MDC enewsletter inclusion and on-the-day promotional opportunities.
Brand activation on site
Sample products to MDC participants – national or event specific. Perfect for product launches.
Direct marketing via MDC e-newsletter inclusion and social media posts.
Trophies and prizes
Branding and on-the-day presentation of category trophies.
Including BBQ, baby change marquee, cloak room, kids zone, finish line stage.
In-kind services and supplies
Provide pro-bono services or donate in-kind goods.
We can help with engaging staff and increase morale with participation and/or volunteer teams. We can also inspire staff with senior executives participating in high profile fundraising challenges.
Happy to chat through your branding needs and priorities and create a tailored sponsorship proposal.
For all information on 2018 MDC campaign sponsorship please contact: