Founded by

Major sponsor

  • Up to 100,000 participants taking part on Mother's Day nationally.

  • True national footprint with up to 90 events on Mother’s Day all over Australia.

  • Digital engagement on Mother's Day Classic channels during each yearly campaign.

Sponsorship Opportunities

  • National partnerships

    Branding opportunities on various items of marketing materials, direct marketing via MDC enewsletter inclusion and on-the-day promotional opportunities.

  • Brand activation on site

    Sample products to MDC participants – national or event specific. Perfect for product launches.

  • Digital marketing

    Direct marketing via MDC e-newsletter inclusion and social media posts.

  • Trophies and prizes

    Branding and on-the-day presentation of category trophies.

  • Event properties

    Including BBQ, baby change marquee, cloak room, kids zone, finish line stage.

  • In-kind services and supplies

    Provide pro-bono services or donate in-kind goods.

We can help with engaging staff and increase morale with participation and/or volunteer teams. We can also inspire staff with senior executives participating in high profile fundraising challenges.

Happy to chat through your branding needs and priorities and create a tailored sponsorship proposal.


For all information on MDC campaign sponsorship please contact:

Kylie Allan: [email protected]
Melanie Lehocz: [email protected]


Our Sponsors

  • Gold partners

  • National media partners

  • Supporting partner