Mother’s Day Classic Foundation

The Mother’s Day Classic was founded in 1998 by Mavis Robertson AM, Former National Chair of Women in Super (WIS) and Louise Davidson AM. Mavis witnessed a breast cancer fun run overseas and she and Louise were inspired to create something similar in Australia. Together they planted the seed among the Women in Super (WIS) network.

At the time, Industry Superannuation firms were noticing that breast cancer was one of the common reasons for accessing death and disability benefits. Creating an inspiring event to raise critical funds for breast cancer research was the perfect way for WIS to advocate for women’s health and so the Mother’s Day Classic was born.

Just over 3,000 Australians registered for the first Mother's Day Classic in 1998 with events held in both Melbourne and Sydney. Twenty years later, 100,000 Mother's Day Classic fans were registering at up to 100 event locations around Australia. The Mother’s Day Classic has become an inspiring, community-driven tradition for thousands of Australian families who want to show support for a cause that affects so many.

Not even the COVID-19 pandemic could get in the way of the incredible Mother's Day Classic community with the 2020 Mother's Day Classic going virtual. Over 50,000 participants in tens of thousands of locations across Australia chose to get active in their local area to promote awareness, support loved ones and raise funds for breast cancer research, as they do every year at Mother's Day Classic events.

Download a copy of the Women in Super and Mother's Day Classic Foundation 2022 Annual Report.

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