Become a Partner
Partner with Australia’s most inspirational, cause-driven community event.
26 year history
1.6 million participants
Australia’s largest breast and ovarian cancer research walk/run event
Partnering with the Mother’s Day Classic offers you the opportunity to associate your brand with Australia’s largest breast and ovarian cancer research walk/run event.
- Digital Engagement
- Participant Engagement
- Staff Engagement
- Corporate Social Responsibility
Partner with MDC - Australia’s largest national fun run for breast and ovarian cancer research
The Mother’s Day Classic (MDC) is an annual tradition for tens of thousands of Australians who come together every year to start their Mother’s Day with purpose.
Over the past 26 years, the MDC has grown from a walk in the park to an iconic, national event with up to 100 events across the country on Mother’s Day.
Since 1998, over 1.6 million Australians have participated in the MDC and together we have donated $44 million to the National Breast Cancer Foundation to fund life-saving breast cancer research. Over this time, the 5 year survival for those diagnosed with breast cancer has risen from 84% to 92% - but there’s still more to be done.
Tragically, the 5 year survival rate for a woman diagnosed with ovarian cancer is currently 49% and there is no early detection test.
Every day in Australia 9 women die from breast cancer. When you add ovarian cancer that number goes to 12 deaths every day. One death is too many.
That’s why in 2024, we’re going further and inviting our participants to walk or run in support of ovarian cancer research, in addition to breast cancer research. Together we can accelerate progress towards a day where every woman diagnosed with either breast or ovarian cancer will be given the assurance that they can survive.