Become a Partner

Partner with Australia’s most inspirational, cause-driven community event.

24-year history
1.5million participants

Australia-wide event

Australia’s largest breast cancer research walk/run event

Australia’s leading event on Mother’s Day

Donated nearly $40 million to NBCF

One of the first physical events to pivot to virtual in 2020

Partnership Opportunities

Partnering with the Mother’s Day Classic offers you the opportunity to associate your brand with Australia’s largest breast cancer research walk/run event.

  • Branding
  • Digital Engagement
  • Participant Engagement
  • Staff Engagement
  • Corporate Social Responsibility

Partner with MDC 

The Mother’s Day Classic is an annual tradition for thousands of Australians who come together every Mother’s Day to support and honour the 1 in 7 women diagnosed with breast cancer in their lifetime and to raise vital funds for breast cancer research.  

Over the past 24 years, the Mother’s Day Classic has grown from a walk in the park to an iconic event in the Australian calendar with up to 100 events across the country on Mother’s Day. Almost 1.5 million Australians have participated in the Mother’s Day Classic, making it Australia’s largest fun run and walk for breast cancer research.

Our objectives

  1. Unite and inspire the community on and in the lead up to Mother’s Day 

  2. Celebrate and remember those touched by breast cancer

  3. Raise funds for life changing breast cancer research

  4. Create a fun, innovative and engaging event experience

  5. Retain, diversify and grow the MDC audience