The Women in Super Mother’s Day Classic announces an exciting collaboration with Vision Australia Radio on Mother’s Day
The Women in Super Mother’s Day Classic (MDC), Australia’s largest breast cancer fundraiser, is excited to announce a new collaboration with Vision Australia Radio (VAR) as our digital community broadcaster to celebrate this iconic event on Mother’s Day.
For more than 22 years the Mother’s Day Classic has brought the community together to raise funds for vital breast cancer research and to celebrate and remember those touched by breast cancer. Vision Australia is Australia’s leading national provider of blindness and low vision services.
In these challenging times, it’s more important than ever to stay connected, keep active and bring the community together.
Due to the COVID-19 restrictions, the Mother’s Day Classic is now running as a virtual interactive event and offering supporters as well as the broader community the opportunity to participate in a virtual challenge. Registered participants gain access to an exclusive array of interactive content to become a part of something big and contribute to making a real difference on this special day.
The Mother’s Day Classic is very pleased to be working with Vision Australia Radio to deliver a two-hour broadcast on Mother’s Day on 10 May, to unite the community and help raise awareness and funds for life-changing breast cancer research.
There are strong synergies between our two community focused organisations and this collaboration enables us to celebrate a shared commitment to help communities stay connected and healthy.
Let’s stop breast cancer together
Zara Lawless, CEO, MDC Foundation
“The Mother’s Day Classic is delighted to be working together with Vision Australia Radio, coming together on Mother’s Day to produce a live broadcast event that unites many different communities throughout Australia. It also highlights the inspiring story of two organisations collaborating in an innovative way during these challenging circumstances to support each other’s shared values.“
Ron Hooton, CEO, Vision Australia
“Vision Australia Radio is proud to join with the 2020 Women in Super Mother’s Day Classic as Community Broadcaster. We’re looking forward to highlighting the amazing work the Mother’s Day Classic does for our listeners across Australia.
“Vision Australia and the Mother’s Day Classic share a common passion and dedication to providing support to those who need it and we’re excited we can be a part of this year’s event.”
This is the first broadcast collaboration between the Mother’s Day Classic (MDC) and Vision Australia Radio (VAR). Both not-for-profit organisations share long term media partnerships with the Nine Network. The Mother’s Day Classic partnership with Nine is now in its 23rd year. Vision Australia’s relationship with the Nine Network began in 1980 with the Carols by Candlelight event and has continued for 32 successive years since.
Zara Lawless, CEO, MDC Foundation
For interviews / photo opportunities please contact:
Cate Lapham, National Media Manager, m: 0413 878 778, e: [email protected]
Breast cancer is the most commonly diagnosed cancer in women in Australia. Its incidence is rising faster than any other cancer – with 8 women dying from the disease every single day .
A woman’s risk of breast cancer is now 1 in 7, up from 1 in 8 in the last year alone .
The Mother’s Day Classic has donated over $37 million to the National Breast Cancer Foundation’s (NBCF) to fund vital research projects.
Founded by: Women in Super (WIS) is a national member organisation consisting of women working in the superannuation and related financial services industries. WIS cares about the health of women as well as their financial wellbeing and in 1998 established the Mother’s Day Classic, an event which has become the single largest donor to the NBCF.
NBCF: The National Breast Cancer Foundation (NBCF) is Australia’s leading national body funding game-changing breast cancer research with money raised entirely by the Australian public.
We receive no government funding. What we do, would not be possible without the support and generosity of people and organisations like YOU. Our mission is simple: stop deaths from breast cancer. How? By identifying, funding and championing world-class research – research that will help us detect tumours earlier, improve treatment outcomes, and ultimately – save lives. To date, NBCF has raised over $181 million to fund 556 world-class breast cancer research projects in Australia.
ME: Proud major sponsor
We believe every Australian should live the best life they can, which is why we’ve sponsored the Mother’s Day Classic since 2005.
Meet the bank in the fight against breast cancer at mebank.com.au
Hashtags: #makeitmeanmore #mdc2020
 Australian Institute of Health and Welfare & Cancer Australia 2019. Canberra: AIHW
 Breast cancer in Australia statistics | Breast cancer. (2018). Retrieved 25 September 2019, from https://breastcancer.canceraustralia.gov.au/statistics